The AMC curriculum offers a broad-based introduction to advertising, direct marketing, journalism, public relations, and media buying. You’ll write print ads and press releases. You’ll direct and produce television and radio commercials in a professional digital video studio. You’ll create media plans. You’ll develop advertising and public relation plans to address real-world problems.
Semester 1
AC 111 Advertising and Promotion
AC 141 Journalism
AC 171 Mass Communications
AC 221 Publicity Workshop
CD 122 Digital Layout I
FM 114 Intro. to the Fashion Industry
Semester 2
AC 113 Strategic Planning for IMC
AC 231 Advertising Copywriting
AC 271 Audiences and Media
AC 272 Research Methods in IMC
AC 362 Video Studio Production
Subject: Curriculum 
Fri May 21, 2010 12:04 am
